Ep 63 | Standard Events Versus Custom Conversions On Facebook Ads

Moving on to the fourth question is by John B. John said,

When testing products with $5 ads, how do you know if you just scale the product or not?

John this question I have answered it countless time. If you guys actually get my Zero Up like three course you will know exactly what you need to do and what data points to look at in order for you to actually scale up your ads or not. There are just four numbers for easy numbers so make sure you actually get a copy of a Zero Up Lite. Go through that. I’m not going to waste everyone’s time on repeating myself. I’m not being rude or anything I just want to make sure that we have the best value for everything at the same time.

Moving on to the last question of the day is by Richard Uene. Richter said,

Hi, Fred! How are you doing? I’m doing absolutely well. Thank you so much for the show and helping us us out get to your level. Here is the question when starting out, you always mentioned $5 ad sets to test campaigns. When would you recommend increasing the number to be in a different batch for the auction? Will I get better results by increased starting and test amount to $10, $15 or $20? I know that actually testing myself is the only solution but can you offer thoughts? Another question : when breaking up and large target audience how do you split up the data?

A week ago you mentioned you separate age and sexes, do you have any other formulas to doing such a task? Big bro, thank you. I’m in a way better place since I found you and following your style. See you at the top!

Excellente! Here’s the deal okay if you guys are basically getting a really a lot of value and really me helping you out, let me know in the comment box. I love to actually see if I’m doing all these to really help you inspire you guys and that’s what I care about. Now to answer your question, so let me answer your first question first. It really depends on what budget you have. For me, majority of my campaigns right now I actually start with $20 budget and the reason why I started with $20 budget is because I get data a lot quicker and a lot faster. Now, $5 campaign is still great. You’re still going to reach the same audience but you’re going to reach it at a slower pace, not as fast. But at $20, I can actually make the decision if that product is going to sell or not within 24 hours based on a four level optimization that I was just talking about that I show inside Zero Up Lite.

If you don’t have that definitely grab that at the same time. Again, yes larger budget will definitely give you more data to actually see what it’s going on. It’s going to go after a different audience, the answer is NO because Facebook is basically still serving with the same that you are going after.

Another question when breaking up large target audience, how do you split up the data? So what I normally do right on the gate, if I have an audience size that’s going to be like let’s say that the main keyword gives me like a several million reach, I won’t go that right away. I will flex it down with the keyword to actually find precisely what is going on and I will find in different ad sets doing after different flex targeting to see really if that meant he was going to convert or is I really need to flex it down.

That’s one way of breaking up using flex targeting.  You’re basically telling Facebook that this person has to basically show interest in interest A and interest B, they have initial interest in both in over my ads to show. So, that’s what I will do in the initial stage.

The other thing that I would actually do is breaking up age range. At the end of the day, you want to break up like 5-10 years part. So let’s say that you have a big audience size of let’s say 3 million, you want to break out of 5-10 year range or even break it up into gender at the same time. So, again there’s not really a specific like here’s the exact blueprint on what you need to do, it’s really different per niche, per target audience, but I do have to say if you have a super large audience list, just flex it down first before you even split it up into age and gender etcetera.

Now, you will over course up your ad and time that you’ve been running ads, you find that your ads are converting better on certain ages and certain genders. When that really happens then guess what, when you start a new keywords and new things then at that point you can actually do that. That’s what I would do one is breaking up the data. When you start running, you will see a certain age demographic that is really working better for you and then from there, obviously you can continue to actually diversify based on targeting and go from there.

Here’s the deal though, you really wanted to get getting to look like audiences as fast as possible. That is really the key for scaling – is to not really keep continuing to dabble in the interest targeting, you want to basically use the interest targeting to just get the data so that you can run look-alike audiences and simply run look-alike audiences simply without interest that’s really the key, just sharing that with you. You also asked about I don’t really have a formula again I go as I basically run. Usually, I kind of know what my demographic is so I don’t have to let Facebook figure it out but if you don’t know at the end of day, you can figure it out yourself through time in ads because there will be certain gender and age that is actually working better than any other age range. I really hope that helps you guys out.

Again, my sincere apology on the technical difficulties on my sound, I should have checked that a lot earlier. Being on a laptop is a lot harder for me to do these lives than me going back at my hole office, it’s going to be a lot easier. I know that I obviously missed out the initial part of the first question which is very important about standard events and custom conversions, make sure you head over to Instagram and then check out my stories then you’ll actually see and catch back up on what is going on.

Other than that, that is really it for our daily huddle today. I’m going to be live again tomorrow for our daily huddle, if you have any questions make sure you go to www.fredlam.com/ask and make sure okay you follow me on social media, tag a friend, share with them.  If you guys think that this will add in immense value to any individuals or friends, family members that you know. Other than that I look forward on seeing you guys tomorrow. Keep hustling! Peace out!